Social / Performance Marketing Executive
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Job Description
We are looking for a dynamic Social Media Executive to oversee and manage our clients' social media presence. This role involves developing and executing effective social media strategies, creating engaging content, and analyzing performance metrics to enhance brand visibility and engagement across various platforms.
Responsibilities
- Campaign Management: Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Facebook Ads, display networks, and other digital platforms.
- Budget Management: Manage and allocate marketing budgets effectively across campaigns, ensuring efficient use of resources to meet performance targets.
- Cross-Channel Strategy: Develop and implement strategies that integrate various digital channels to create a cohesive and effective marketing approach.
- Keyword & Audience Research: Conduct research to identify high-performing keywords and target audiences, refining strategies to better reach and engage potential customers.
- Collaboration: Work closely with creative, content, and product teams to align marketing efforts with overall business goals and ensure consistency across all campaigns.
- Content Creation: Develop, curate, and manage engaging content for social media platforms, including text, images, videos, and infographics.
- Social Media Management: Plan, execute, and monitor social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and others to drive engagement and brand loyalty.
- Community Engagement: Interact with followers, respond to comments and messages, and foster a positive online community around the brand.
- Brand Advocacy: Identify and engage with influencers and brand advocates to expand the brand's reach and credibility.
- Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices, and incorporate them into the overall social media strategy.
- Collaboration: Work closely with marketing, design, and content teams to ensure a cohesive brand voice and message across all channels.
Full Time
Digital marketing (Preferred)
Day shift
Social media marketing: 1 year (Preferred)
Total work: 1 year (Preferred)
Total work: 1 year (Preferred)
Bachelor's (Preferred)
Mumbai (Borivali East)
