How to Run Successful Paid Ads for Hotels on Facebook & Instagram – By Hospitality Minds

If you want to keep filling rooms and not just boosting your website visits, paid ads on Facebook and Instagram aren’t optional anymore—they’re the backbone of your direct bookings strategy for 2025. When campaigns are executed efficiently, they deliver serious returns—think 5x to 10x ROI. Poorly managed? You’re just burning cash.

Here’s how Hospitality Minds, a trusted social media marketing company in India, approaches paid ads that actually drive bookings:

1. Set Clear Campaign Goals

You need to know what you’re after. For direct bookings, stick with conversion campaigns. Building brand awareness? Opt for reach or video views. Mixing objectives only muddies results.

2. Target the Right Audience

Meta’s targeting tools let you get specific—so use them. We segment your ideal guests: business travelers, couples, family vacationers, and more. No wasted impressions, no wasted spend.

3. Retarget Interested Prospects

Plenty of people check your website or engage with your socials but leave without booking. Retarget those warm leads. It’s cost-effective and delivers the highest ROI.

4. Use High-Impact Creative

Your ads need to stand out. Carousel ads highlight your top rooms, video ads capture your property’s atmosphere, and story ads are perfect for flash offers or limited-time deals.

5. Align Campaigns with Key Seasons

Capitalize on booking spikes during Diwali, Christmas, Valentine’s Day, and long weekends. Seasonal campaigns drive urgency and maximize occupancy.

How Hospitality Minds Ensures Results

We don’t just run ads for clicks. We deliver bookings. As a performance-driven social media marketing company in India , our team handles:

Ad strategy and setup
Creative design (video, carousel, story formats)
Retargeting campaigns
Landing page optimization
Performance tracking and ROAS analysis

Ready to maximize direct bookings while controlling ad costs? Connect with Hospitality Minds the go-to social media marketing company in India for hotels and resorts.