CASE STUDY: Turning Around OTA Performance for a 4-Star Mumbai Airport Hotel
Peninsula Grand, Andheri East, Mumbai
Background
Peninsula Grand is an 81-room 4-star hotel in Andheri East, Mumbai, located near the international airport. The property serves business and transit travellers and has multiple dining options, event spaces, and metro connectivity.
Objective
Hospitality Minds aimed to improve OTA performance, increase the number of active booking channels, establish a structured pricing approach, and improve online booking revenue.
Services Deployed
Challenges
Most online revenue was coming from only 2–3 booking platforms, while several other listed OTAs were generating no bookings. Pricing was reactive, and OTA listings had missing information and other content gaps.
Strategy & Execution
Hospitality Minds focused on three key areas:
- Developed a structured pricing range after studying four close competitors.
- Activated and optimized 10+ OTA channels, including visibility programmes and channel-level monitoring.
- Audited OTA listings and identified seven specific fixes covering missing details, category tags, and property strengths.
Results
+5% Average Room Rate Growth
Year on year
10+ Active Booking Platforms
Now producing revenue
3X More Active OTA Channels
Compared with the previous setup
Weekly Performance Tracking
With charts and channel-level updates
Current Position
The hotel now has 10+ booking platforms actively producing bookings, a structured competitive pricing framework, improved OTA listings, and regular performance tracking through monthly reports and weekly updates.
Conclusion
By combining structured pricing, OTA channel activation, listing improvements, and regular performance tracking, Hospitality Minds helped Peninsula Grand strengthen its online distribution and improve its average room rate.
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