What are Meta Sites & their Significance
Hello Hoteliers , we're excited to share some valuable insights which can help you increase your business from a broader prospect. We know you are well aware about the importance of Online Travel Agents (OTA's), The top performing companies in India include, Go-MMT, B.com, Agoda, Expedia, Cleartrip, Yatra, EMT and the list goes on with others. These platforms can effectively drive sales and enhance your hotel's growth. Then what is it we are here to talk about?
It’s the Meta Sites, Now what is Meta site? Let us help you explain the same.
Meta Sites are the search engines that draw database information from other search engines, evaluate the data & its accuracy, combine the information and provide the end user a complete understanding of the product with best results. Here the Meta Sites we are talking about are Google, TripAdvisor & Trivago. These platforms aggregate and compare prices from various OTAs, presenting users with the best booking options and guiding them towards optimal decisions. Therefore, it’s crucial for hotels to be listed on these sites to maximize visibility and attract potential guests. Without a presence on these meta-search engines, your hotel risks low visibility, which can directly translate to reduced business. For instance, if your hotel isn’t listed on Google or doesn’t have a Google My Business page, it won’t appear in Google searches, and potential guests won’t be able to find your page to explore pricing options. Additionally, not being on Google means missing out on valuable reviews and opportunities to enhance your own website. Your Google location and contact details will also be compromised. In summary, overlooking these platforms can significantly hinder your hotel's growth and visibility.
Statistics show that 40% of the hotel’s bookings are Meta Driven. This means that nearly half of our bookings result from guests using Meta sites to compare prices and make their reservations.
These Meta Sites also allow guests to review their stay and rate your hotel based on their experiences. Therefore, it's crucial to actively manage your Online Reputation Management (ORM) on these platforms as they are going to reflect your hospitality in terms of Ratings. Additionally, Meta Sites offer the advantage of facilitating bookings from a wider range of OTA platforms, not just a select few. This broader reach enhances your hotel's visibility, drives significant business growth, and boosts sales.
Get your hotel featured on these Meta Sites, and if you're feeling unsure about managing it, Hospitality Minds is ready to collaborate with you to boost your business and drive growth.
For more details call us now :- +91 9967333442
