Marketers are no strangers to change. Consumer preferences have always changed, forcing marketers to adapt. The most significant change in the last decade was a strong shift toward digital marketing.
What habits from the last 18 months will continue to shape marketing in 2022, as countries around the world strive for a "new normal"? What messages will be effective, and which channels should marketers consider?
Here are some marketing trends to look out for in 2022.
In 2022, these goals stretch a bit further where hotel marketers are not just seeking a reaction from guests, but also for them to engage and share it. Whether it’s a blog post or a video product review, your content unlocks the key that connects your hotel to your audience. This connection is important to generate rapport and trust with consumers. Extend your storytelling beyond your property to your location. Partner with other local businesses and travel marketing organisations to reach further and be more authentic.
In 2022, these objectives will be pushed a little further, with hotel marketers looking for more than simply a reaction from guests, but also for them to engage and share it. Your content unlocks the key that connects your hotel to your audience, whether it's a blog post or a video product review. This connection is critical for establishing rapport and trust with customers. Extend your story to include your location in addition to your property. To reach a wider audience and be more authentic, collaborate with other local businesses and travel marketing organisations.The dominance of social media platforms will continue. Experts advocate using a variety of content kinds on various social channels in 2022. For both paid and organic social media growth, mix things up.
For a long time, influencer marketing has been a popular marketing strategy. That will not change in 2022.
Influential people have a lot of clout. However, these services come at a high cost. As a result, marketers have turned to minor influencers such as comedians, podcast hosts, and others. We predict marketers to pick smaller influencers with lesser audiences than micro-influencers in 2022. These are regular people who are devoted to the brand for organic reasons. This may be one of your current visitors who has a sizable social media following.
For decades, funnel marketing has dominated. While not entirely out of the question, "flywheel marketing" is projected to gain traction in 2022.
What exactly is the flywheel strategy? It's all about keeping customers satisfied and focusing on ways to keep them coming back for more. As a marketing strategy, it employs client marketing methods and great customer service, as well as loyalty programmes and other direct interaction strategies. It places visitors at the centre of marketing and cultivates them as brand ambassadors to bring in new customers.
Hoteliers must adapt to survive as the fabric of today's marketing environment continues to alter. To successfully engage with its visitors, hotels and vacation rentals must stay on top of these dramatic trends. Create and implement an effective marketing strategy based on these trends while being flexible enough to respond to the next change.